Skip to main content


When you use our services, you trust us with your information. We understand this is a big responsibility and work hard to protect your information and put you in control. This Privacy Policy is meant to help you understand what information we collect, why we collect it, and how you can manage your information.

This privacy policy applies to the use of all websites operated by Vision Fairs Co. (“Vision Fairs”) on which it appears (“Websites”). References to “we”, “our” and “us” are references to Vision Fairs.

Vision Fairs is committed to safeguarding the privacy of the users of the Websites while providing a service that is tailored to suit your needs. We endeavor to ensure that all information from which you can be identified (“Personal Information”) provided to or otherwise obtained by, us is handled in accordance with the Egyptian Data Protection Law No. 151, published in July 2020, and which took effect in October 2020. Please take a moment to read our Privacy Policy as it (together with Vision Fairs’ general terms and conditions) sets out the basis on which any Personal Information Vision Fairs collects from you, or that you provide to Vision Fairs, will be processed by Vision Fairs. By visiting any of the Websites, you are agreeing with the practices described in this Privacy Policy.

Vision Fairs reserves the right to change the terms of this Privacy Policy from time to time. Vision Fairs will post any changes on this page. Please check back to see any updates.

If you do not agree to the terms of the Privacy Policy or any changes to it, please do not use or access (or continue to use or access) the Websites and/or Vision Fairs’ services.

For the purpose of the Data Protection law, the data controller is Vision Fairs Co. of 50 Shooting Club Str., Dokki, 11411, Giza, Egypt in respect of any Personal Information that you provide to us, or we otherwise obtain about you.

1. What information does Vision Fairs hold about you and how is it collected?

If you, for example:

  • register;
  • Search for a service;
  • place an order for a brochure or other materials;
  • enter a survey;
  • post content;
  • communicate with any third party; or
  • report a problem with any of the Websites,

on or via any of the Websites, some, or all of your personal information (including your name, job title, job function, company’s name, telephone, fax and mobile numbers, postal and email address, the industry you work in, and your area of interest) may be collected by Vision Fairs. We also collect personal information from you when you contact us (by email or otherwise).

In addition, and in common with many other websites and online services, we may use “cookies” to store and sometimes track information about you, such as your Internet Protocol (IP) address. A cookie is a small amount of data sent from the server which is stored on your PC’s hard drive. You may see a message on our Websites before we store a cookie on your computer which describes the types of cookies we use and what information they might collect. We may also use banners and pop-ups from time to time to give you options around cookies use.

You can also set your browser to refuse cookies or ask your browser to show you where cookies have been set up. Please note however that certain services are only activated by the presence of a cookie and, if you choose to reject the cookie, a particular online feature may not be available to you. You can learn more about cookies here.

A cookie in no way gives us access to your computer or any information about you, other than information about how you use the Websites and the data you choose to share with us (including data you automatically share with us by way of your browser settings). We use the following cookies:

  • Strictly necessary cookies. These are cookies that are required for the operation of our Websites. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart, or make use of e-billing services.
  • Analytical/performance cookies. They allow us to recognize and count the number of visitors and to see how visitors move around the Websites when they are using them. This helps us to improve the way the Websites work, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies. These are used to recognize you when you return to the Websites. This enables us to personalize our content for you, greet you by name, and remember your preferences (for example, your choice of language or region).
  • Targeting cookies. These cookies record your visit to the Websites, the pages you have visited, and the links you have followed. We will use this information to make the Websites and the advertising displayed on them more relevant to your interests. We may also share this information with third parties for this purpose.

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

CookieCookie TypePurposeMore information
Google Analytics / AdWordsAnalytical/ Performance / TargetingGoogle Analytics is a web analytics service provided by Google, Inc. Google Analytics sets cookies to allow us to evaluate and report on the use of our website. It is widely used across the web and all data is anonymized meaning the cookies carry no personally identifiable information. These cookies help us to understand our visitors’ behavior and allow us to make improvements to better our user's experience. Vision Fairs may use Google Analytics for the following purposes:

Remarketing (serving ads on 3rd party websites). Vision Fairs and 3rd-party vendors, including Google, use cookies to serve and target ads based on past visits and interactions with our website.

Google Display Network Impression Reporting. Vision Fairs and 3rd-party vendors use cookies to understand and report on how ad impressions, interactions with ads and other ad services are related to visits to our website.

Google Analytics Demographics and Interest Reporting. Vision Fairs use information from Google's Interest-based advertising or 3rd-party audience data (such as gender, age and interests) with Google Analytics to influence our marketing strategy. Personal information is not captured unless expressly provided by the user.
You may opt out of the Google Analytics Display Advertiser Features through Ads Settings in your Google Account. You may also opt out of Google Analytics using this browser ad-on
PardotAnalytical / Performance / Targeting / FunctionalPardot enables Vision Fairs to plan and execute campaigns while delivering a personalized customer experience for our customers and prospects. 

When you first visit a Vision Fairs website, a third-party cookie from is stored in your browser. This cookie is then used to track the pages that you visit during your session. Whilst the cookie may be used across many sites, the information collected is visible only to Vision Fairs. 

Although this cookie does not contain any personal information about you specifically, if you choose to fill out a form on our site then we will link your personal information (including but not limited to what operating system you are using, IP address, cookie information, time stamp, and clickstream information) to the browsing information associated with the Pardot cookie on your browser. This information is only gathered while you are on Vision Fairs websites but cannot and will not gather information about other third-party sites that you have visited. 
more information
DoubleclickTargetingVision Fairs use DoubleClick to make advertising more relevant to our customers and prospectus, improve reporting on campaign performance, and avoid showing ads that the web visitor has already seen. No personally identifiable information is stored by DoubleClick in the cookie.More information on DoubleClick cookies
Lead ForensicsAnalytical / TargetingWe may use Lead Forensics for identifying the companies that visit Vision Fairs websites. Lead Forensics uses IP address data that is available in the public domain. We cannot see which individual has visited the website as no personally identifiable information is captured.For more information on Lead Forensics cookies, please refer to Lead Forensics' Privacy Policy.
Facebook, Twitter, YouTube, and SnapchatAnalytical / TargetingWe use social media cookies and pixels to show our customers, prospects and web visitors personalized ads both on and off social media platforms, including interest-based targeting and remarketing. Some of our pages use social media buttons or feeds. Social media platforms may set several cookies for these components.For more information on social media cookies, please visit:
Facebook’s Privacy PolicyTwitter's Privacy PolicyYouTube’s Privacy PolicySnapchat’s Privacy Policy
HotjarAnalyticalHotjar is an analytics and feedback tool that we use to understand how our website is used and improve usability. Hotjar sets cookies to help us track behaviour across pages and to control visitor polls. No personally identifiable information is stored by Hotjar in the cookie.More information on Hotjar cookies
WisepopsAnalytical / TargetingWisePops is a tool to build and serve intelligent website popups and exit popups. It uses a cookie to prevent the same message being shown more than once. We do not capture personal data in the pop ups. No personally identifiable information is stored by Wisepops in the cookie.More about Wisepops
ASP.NETFunctionalAllows us to use our site in a way that makes your browsing experience more convenient. If you register with us or complete our online forms, we will use cookies to remember your details during your current visit, and any future visits provided the cookie was not deleted in the interimIIS server
Piwik ProFunctional / AnalyticalEstimate our audience size and usage patternOpt-out link
Amp-accessFunctionalAllows us to use our site in a way that makes your browsing experience more convenient. If you register with us or complete our online forms, we will use cookies to remember your details during your current visit, and any future visits provided the cookie was not deleted in the interimGoogle AMP

Regarding each of your visits to the Websites, we may automatically collect the following information:

  • your browser type and version;
  • time zone setting;
  • browser plug-in types; and
  • versions, operating systems, and platforms.

We may also collect information about your visit, including the full Uniform Resource Locators (URL), clickstream to, through, and from the Websites (including date and time), services you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.

You may opt out of the Google Analytics Display Advertiser Features through Ads Settings in your Google Account. You may also opt out of Google Analytics using this browser ad-on

2. 2 Personal Information that we receive from other sources
We may collect Personal Information about you from publicly available sources (either ourselves or via third parties) in connection with our legitimate business interests.

We may also receive information from third parties who collect Personal Information from you and pass it on to us. To the extent necessary, the third party collecting this data is responsible for obtaining the relevant consent from you to ensure you are happy with the ways in which your Personal Information will be used.

3. What does Vision Fairs do with your personal information?
We will only use your Personal Information (including information we receive from other sources) in the following ways (depending on the types of information): (i) so that we can perform a contract with you; (ii) for the purposes of legal compliance; and (iii) for the purposes of our legitimate business interests (namely to carry out and improve our business, analyze the use of our Websites and services and support our customers and Website users).

All of the Personal Information described above will be stored on Vision Fairs’ user database (unless you notify us that you no longer wish us to retain such information, in which case it will be deleted). Vision Fairs will only use your Personal Information to contact you (for example by email, mail or telephone) for those purposes to which you have previously consented on the site or where we otherwise have a right to do so. For example, if you register on the site, Vision Fairs will email you Vision Fairs’ newsletter and, if you wish, contact you about relevant products and services offered by Vision Fairs or by reputable third parties. Vision Fairs will also contact you to market its products and/or services where it has obtained your details during a sale of any of its products or services. If you do not wish to receive information about Vision Fairs’ and/or third parties’ products and services, please indicate your preference via the “subscription preferences” link at the bottom of the home page. You may cancel your subscription to Vision Fairs’ newsletter at any time by clicking on the link at the foot of any edition of the newsletter or marketing communication.

Should you request us to amend or suppress records containing your information we will endeavor to do so as promptly as practical, however you may receive communications for a transitional period while we process the records.

Vision Fairs will also use the information which you provide in aggregate form (i.e., so that no individual users are identifiable) to determine demographic profiles and browsing patterns to:
develop marketing profiles and assist strategic development;
manage Vision Fairs’ relationship with its sponsors and advertisers;
enable site audits to be performed; and
enable Vision Fairs to review, develop and improve the services which it offers.

In addition, Vision Fairs will use your information to notify you about changes to our services.

Vision Fairs will also use the Personal Information collected from your use of the Websites to administer the Websites and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes, to improve our site to ensure that content is presented in the most effective manner for you and for your computer, to allow you to participate in interactive features of our service, when you choose to do so, as part of our efforts to keep the Websites safe and secure, to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you, and to make suggestions and recommendations to you and other users of our site about goods or services that may interest you or them.

4. Keeping your personal information up to date
We take all reasonable action to ensure that the information we collect, and use is accurate, complete and up to date.
However, the accuracy of the information depends to a large extent on the information you provide. That’s why we recommend that you:
Keep us up to date with changes to your information such as your name and address; and Let us know if there are any errors in the information.
You have the right to see the Personal Information we hold about you and to ask us to: (a) make any changes to ensure that any Personal Information we hold about you is accurate and up to date; (b) erase or stop processing any Personal Information we hold about you where there is no longer a legal ground for us to hold it; or (c) transfer any information we hold about you to a specified third party. If you wish to do this, please contact us using the contact details set out at section 9 below.

5. To whom is your personal information disclosed?
Each Vision Fairs entity will share your Personal Information with the other members of its group which means its subsidiaries, ultimate holding company and its subsidiaries and (if you consented to receive marketing from such third parties) will make your name and postal address available to reputable third parties so that they can send you details of their products and services.
In supplying Vision Fairs withallPersonal Information, you agree that Vision Fairs may transfer that information (to the extent that it is still held on our database at the relevant time) to a third party who acquires all or substantially all of any Vision Fairs entity’s assets or stock or our Website services, or to a third party which we purchase or from which we acquire substantially all of its assets or stock, in each case whether by merger, acquisition, reorganization or otherwise.

Vision Fairs will also share your Personal Information with selected third parties including business partners, suppliers, and sub-contractors for the performance of any contract it enters into with them or you, and/or, to the extent you have expressly consented (by ticking the relevant box on the registration form), to advertisers and advertising networks that require your data to select and serve relevant adverts to you and others.
Attendance at a physical event
To gain access to the event, you will be issued with a badge. This will detail your name, job title, company name, country and a QR code. Badge scanning technology may be used at events for the purposes of access control and security into the event itself and for location information at areas with the event.
Exhibitors may also ask to scan your badge. By agreeing to allow them to scan your badge your contact details will be shared with the relevant exhibitor and used in accordance with applicable data protection laws and the exhibitor’s privacy policy.

6. When does this Privacy Policy not apply?
This Privacy Policy only applies to the collection and use of data by Vision Fairs. It does not cover third-party sites to which we provide links. Those sites may have their own privacy policies. Please check these policies before you submit any Personal Information to these websites.

7. How do we protect your information?
Vision Fairs is committed to data security and will take the appropriate technical and organizational measures to ensure that your Personal Information is treated securely. If you subscribe to access our premium content (and, accordingly, enter payment details), Vision Fairs offers the use of a secure server. The secure server software encrypts all information that you input before it is sent to Vision Fairs.

Vision Fairs takes steps to guard against unauthorized access to the Personal Information of the users of the Websites. Although it makes every effort to create a secure environment for your Personal Information, Vision Fairs cannot guarantee the safety of any Personal Information which is transmitted to us online and/or via email as, unfortunately, the transmission of information via the internet is not completely secure. Although Vision Fairs will take appropriate technical and organizational measures to protect your Personal Information, any transmission is at your own risk. Once we have received your information, we will use appropriate technical and organizational measures to try to prevent unauthorized access.

We will only keep your Personal Information for as long as we reasonably require it and, in any event, only for as long as the Egyptian Data Protection Law allows.

Where Vision Fairs has given you (or where you have chosen) a password that enables you to access certain parts of the Websites, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

8. Contacting us
If you have any questions or concerns about Vision Fair’s use of your Personal Information, please email us at