Added Value for Exhibitors
Exhibiting Tips
How to maximize your presence at Saudi Stitch & Tex
As trade show organizers with over 15 years of experience, we have been asked to share our best advice to maximize exhibitors’ return on investment (ROI).
Here are 10 simple but effective tips every exhibitor can use.
Know your audience and focus on their needs.
- ID the perfect prospect for your product or service.
- Select the most appropriate solutions to present to your target audience.
- When creating your exhibit’s messaging, focus on product benefits that address.
Identify and prioritize the top three reasons why you’re exhibiting.
- Focus on these reasons when making your strategic and spending decisions.
- Ask yourself, “Will doing this help me reach my goals?”
- You may be exhibiting to:
- Gather qualified sales leads.
- Promote new products.
- Enhance your corporate brand.
- Educate your audience.
- Cement existing client relationships.
- Conduct business meetings.
- Obtain press/media coverage.
- Recruit distributors/dealers/representatives/employees.
- Perform competitive/market research.
- Attend educational sessions.
Set strategic, measurable expo goals.
- Establish realistic goals based on your target market as a percentage of anticipated show attendance, the number of exhibiting hours, exhibit size, staffing, and budget.
- Predetermine how you will measure success after the expo is over.
Identify the products or services you’ll showcase.
- “New” is the most powerful word at the expo. New products are attendee magnets!
- If you have a large product line, display only a significant sample.
- Attendees want to interact with your product or service in your exhibit.
Design an attractive, functional, modern exhibit.
- Keep your exhibit open and inviting.
- Don’t block more than 20% of the aisle with displays, walls, or extra staff.
- Use color, light, and movement to attract attendees.
- Keep visitors in your booth using engaging presentations, hands-on demos, and professional staff.
Use high-impact graphics focusing on your customers’ needs.
- Your graphics should be large, colorful visual “speed bumps” to attract attendees’ attention and communicate your message.
- Effective graphics communicate what your product can do for prospective customers in about 3.5 seconds, which is equivalent to the time it takes to walk past a 10’ x 10’ booth.
Promotion – Pre-Show, At-Show, Post-Show
- Be proactive in inviting your most-wanted list of qualified attendees to stop by.
- Industry studies have shown that an exhibitor can double the number of qualified leads at a show with effective pre-show and at-show promotional campaigns.
Prepare your staff for “show business”
- Trade shows are a different model of sales opportunity with unique challenges.
- Don’t expect your exhibit staff to perform unprepared in your exhibit.
- Double your qualified leads by allocating a few percent of your overall budget for professional exhibit staff training.
Record all critical follow-up information on a lead form
- Then follow up on your expo leads and provide relevant information they need, including contact info, product interest, current supplier, reason for changing vendors, role in the purchasing process, timeframe to buy, and requested follow-up.
Provide promised follow-up within 48 hours of expo closing (if not sooner)
- Industry statistics say that no follow-up is done on 80% of expo leads!
- Prepare your post-show follow-up process before you leave for the expo.
- Stand out by contacting your prospects by an agreed method no later than a week after the expo closes.
Exhibitors Profile
Machinery
Dyeing Machinery
Bleaching Machinery
Carding Machinery
Ironing & pressing Machinery
Spinning Machinery
Weaving Machinery
Circular Knitting Machinery
Flat Knitting Machinery
Yarn Gassing Machinery
Mills
Laser Cutting Machines
Auxiliaries
Industrial Oils
Chemicals
CAD/CAM Systems
Machinery
Industrial Sewing Machinery
Testing & Quality Control Equipment
Embroidery Machinery
Tape Binding Machinery
Laundry units
Spreading Machinery
Cutting Machinery
Fusing Machinery
Finishing Machinery
Packing Machinery
Auxiliaries
Labels & Badges
Sewing Needles
Sewing & Embroidery Threads
Accessories
Buttons
inter-linning
Packing
Closures
Elastic
Tags & labels
Ribbons
Digital jet-printing system,
Automatic/semi-automatic/manual textile printing machines
Rotary screen-printing machines
Flat screen printing machine,
Finishing equipment
Ovens and steamers
Drying machines
Printing plate lines
Mixing equipment
Dyeing, and finishing equipment.
Textile printing inks
Printing pigments
Coating mixtures,
Textile printing auxiliary agents
Textile printing powders
Hear Transfer
printing equipment
Software relating to textile printing
ink and substrate paper
DW RUNY
Cotton Yarns
Specialty Yarns
Natural Yarns
Wool Yarns
Metallic Yarns
Viscose Yarns
Technical Yarns
Acrylic Yarns
Sewing Yarns
Fancy Yarns
Embroidery Yarns
Polyester Yarns
Nylon Yarns
Silk Yarns
Polypropylene Yarns
Textured Yarns
Polyamide Yarns
Fibers
Linen Yarns
Regenerated Yarns
Chiffon
Cotton
Denim
Lace
Leather
Linen
Satin
Silk
Cashmere
Synthetics
Velvet
Wool
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